Emirates Spinnaker Tower wins big with Altitude VR

About Emirates Spinnaker Tower:

Experience the south coast’s most spectacular view. Emirates Spinnaker Tower stands at 170 metres tall, offering breath-taking 23 mile views over Portsmouth Harbour, the city, the Solent, the South Downs and the Isle of Wight. The iconic destination boasts a high speed lift and three sky-high viewing decks. Venture across the thrilling glass ‘Sky Walk’ at 100 metres above sea level.

The Brief:

Create a VR experience that would wow visitors, engage with the whole family and be so compelling that the Spinnaker Tower could include it as a permanent core attraction.

Our Solution:

We wanted to create an experience that was a natural extension to the tower’s core offering. The views from the top of the Spinnaker Tower are breathtaking and completely unique, our vision was to give visitors this view but from a new perspective.Taking them from the comfort of the viewing deck we created an experience that allows the visitors to walk out onto one of the narrow ribs running across the front of the tower, 100 meters up. For the thrill seekers, there are two mini-games in which they can compete with others from the same eye-watering height.

The Results:

Gaining attention from national press and covering initial investment within the first 4 months, our VR experience is now a permanent installation at the top of the tower. An additional paid-for ticket item, the experience drives continual additional revenue for the business being booked in 5 minute intervals almost solidly throughout each day. Additionally, the attraction has been a repeat visit driver for some customers and the operation board are now looking at a second larger VR experience and how they can replicate the success at other locations.

Get in touch if you’re looking for a new, immersive way to engage users with your brand.